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Essential Marketing Tools Every Online Store Must Offer Merchants

Ahmad AlQattan

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Every e-commerce store, whether small, medium, or large, should provide essential marketing tools for business owners. These tools can be divided into three main categories:

By Ahmad AlQattan

- Jul 03, 2024

Marketing-Strategies

Essential Marketing Tools Every Online Store Must Offer Merchants

Every e-commerce store, whether small, medium, or large, should provide essential marketing tools for business owners. These tools can be divided into three main categories:

  1. Promotional Tools
  2. Customer Targeting Tools
  3. Digital Advertising Tools

Let’s explore each one’s benefits for your e-commerce store.

1. Promotional Tools

Promotional tools are the basics you need in your e-commerce store to encourage customers to buy or increase their average basket size. Examples of these tools include coupons, smart promotions, loyalty programs, and notifications.

How Do Coupons and Smart Promotions Increase Sales?

Coupons and smart promotions are among the most powerful tools you can use to increase sales quickly. Coupons provide a direct incentive to purchase, whether it’s a discount on the product or free shipping.

Smart promotions provide a direct benefit based on customer behavior, increasing the effectiveness of promotional campaigns. A smart promotions consists of two parts:

  1. A condifition: such as buying a specific product, spending a certain amount, registering on the site, buying at a specific time, buying from a specific branch or area, and other actions the customer might take.
  2. Discounts: such as a discount on a product, getting a free product, getting free delivery, getting a percentage off or even cash-back in their wallets.

This method of promotion is known as “Buy X Get Y”. The best promotion systems will allow you to pick multiple conditions and multiple discounts together, schedule them and target customers based on their segment.

Loyalty programs for your online customers

Loyalty programs help build a strong relationship with customers, enhancing customer retention rates and increasing sales.

There are several types of loyalty programs you can implement in your online store. Points are the most common where customers earn points based on their purchase frequency or value. Customers can then redeem for rewards such as promotions, discounts, or access to special items.

Additionally, the rewards program offers customers gifts or special offers when they achieve specific goals, such as buying a certain number of products, increasing their loyalty to your store.

Exclusive offers provide special discounts. These types of loyalty programs encourage customers to come back to your store frequently.

2. Customer Segmentation and Re-Targeting Tools

Customer targeting tools give you a way to segment your customer base based on their shopping behavior and target them on platforms outside your store. Examples of these tools include Customer Relationship Management (CRM) systems, notifications, SMS, and email.

Customer targeting tools provide an effective way to segment your customer base based on their shopping behavior, allowing you to target them precisely on platforms outside your store.

Examples of these tools include Customer Relationship Management (CRM) systems, notifications, SMS, and email.

  1. CRM: Used to analyze customer behaviour in your online store and to help you create targeted offers.
  2. Notifications: These provide a quick and effective way to inform customers about special offers and discounts, creating loyalty with your brand.
  3. SMS: A direct and immediate way to communicate with customers, used to send order updates and offer reminders.
  4. Email: Used for purchase-related messages such as receipts or cart abandonment reminders.

Using these tools strengthens the relationship with customers and increases sales.

3. Digital Advertising Tools

It is essential for your store to be integrated with programmatic advertising tools on social media platforms such as Facebook, Instagram, TikTok, Google, and others. These tools give you the ability to retarget your most valuable customers and find new customers similar to them.

Integrating with advertising systems helps you direct personalized ads to your audience, retarget customers who visited your site but didn’t make a purchase, and even find new customers similar to those who already bought from you previously.

Analyzing and Improving Ad Performance

These tools can also help you analyze and adjust the performance of your ads to achieve the best results. By using this data, you can continuously optimize your advertising campaigns to achieve a higher return on investment.


By using these essential marketing tools, you can improve the performance of your e-commerce store, interact with your customers more effectively, and increase sales. At ordable/, we are here to support you every step of the way. Don’t hesitate to contact us for more information or to schedule a consultation.

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